EVD technology standard has become the industry recommendation standard of the Ministry of information industry. How does this affect the production of Shenzhen's DVD industry, which accounts for 80% of the total output of the country? Yesterday, Shenzhen Baoan District laser disc machine industry association responsible person and some industry insiders believe that the problem of film source makes EVD difficult to do in a short period of time.

A source can not make EVD a big deal for the time being

An official of the Shenzhen Municipal Technical Supervision Bureau believes that the EVD technical standard has been introduced, and because EVD has independent intellectual property rights, it is of great significance for the domestic VT industry to get rid of the Patent Containment of the DVD industry abroad and the development of the domestic disc machine industry. Moreover, the EVD compression ratio is higher than the DVD, and the quality of the broadcast image is good, which is a gospel for the consumers.

The official said that at present, although the popularity of EVD market is not high, it will be more profitable than DVD. But its marketing is very difficult. First, the price of EVD is higher than that of DVD, and the degree of recognition of consumers will be affected. The two is the shortage of EVD sources, which is the core issue affecting the development of EVD. At present, most of the EVD discs are distributed by manufacturers or sold with EVD disks, which are hard to find in the market. The so-called "chip supply" is just three enterprises such as today's Dian group and Gome audio and video company, and EVD has launched strategic cooperation in developing EVD disc. Back to the upstream studios, although EVD producers claimed that they had been approved by some studios at the beginning of the year, they still have no details. EVD can not solve the problem of film source, EVD is facing the embarrassment of "no disk to see", plus consumers do not buy it, EVD is temporarily unable to compete with DVD in the video player market.

The DVD industry will not have an impact in the short term

Li Liangwen, deputy general manager of AI Xing Electronics Technology (Shenzhen) Co., Ltd., believes that the introduction of EVD technical standards will not cause any impact on the DVD industry in the near future. China's domestic DVD70% for export, domestic sales accounted for only 30%. The EVD technology standard, as the industry recommendation standard of the Ministry of information industry, has to say that it has an impact on the DVD industry, and can only affect the domestic sales of DVD. It has an impact on the export sector unless it rises to international standards. In addition, EVD only in the plasma, liquid crystal and other digital high-definition color TV can show its image clearer advantages, but the current domestic digital high-definition TV popularity is not high. This will affect the strength of its competition with the DVD.

Li Liangwen further analyzed that a new product listing has a market maturity, and the first appearance of EVD technology is at the annual meeting of the global organization for international standardization in 2001, only four years since. In 1998, DVD technology entered China, and its application in the developed countries was earlier. After nearly ten years of wind and rain grinding and continuous improvement, DVD technology has been quite perfect, and the product maturity is very high. At the same time, DVD has formed a complete industrial chain. In Baoan District, Shenzhen, a complete set of DVD disks can be completed. The formation of the EVD industry chain is still in the early fashion.

Moreover, decoding technology is the core technology of DVD, EVD and other dishmachines. At present, 7 major enterprises, such as Sampras, MTK, ESS, Zhuo and Ali, are in the stage of hot competition, which makes the DVD decoding technology continuously optimized and will undoubtedly reduce the production cost of DVD. At present, EVD decoding technology is monopolized by three domestic enterprises headed by Fuguo, Beijing. The cost of EVD production is naturally difficult to compare with DVD.